I'm Raelyn Kaplan.
Digital Strategist, Consultant + Creative
Social Media Marketing
Social media is about sociology and psychology more than it is about technology.
BRIAN SOLIS
Converting Eyeballs to Actions
Let's tell your brand's story and connect with your audience in a meaningful way.
My 4-Step Strategy for Success
1. Plan
After assessing your goals and needs, I build a customized, data-driven digital marketing plan using a GSOT structure (Goals, Strategies, Objectives, Tactics).
2. Produce
I shoot one month's worth of product/service photos and videos depending on your needs, creating true-to-you content while optimizing your brand's image for the most current social media algorithm.
3. Post
Using a monthly Editorial Calendar to organize your content, I post to every platform you need: Facebook, Instagram, Twitter, TikTok, LinkedIn, Youtube, etc.
4. Promote
Every week I gather algorithmic data to promote your highest-performing posts with an ad spend, propelling your reach beyond organic traffic and getting you in front of new and returning clientele, with content we already know they'll love.
